The social media landscape has become really crowded now. Here, in order to stand out from the crowd, you need to wear a yellow helmet that can be seen from far.
Ask social media marketers how hard they are working to make their brand stand out from the crowd of their competitors. A lot of social media algorithms always prioritize relevance over chronological order.
That is why most social teams post all and every kind of content to see what is working and what is not. Finding relevant content for multiple social media platforms is really exhausting. To be honest, someday, you just can not get enough time to create fresh content for social media posts from scratch.
When you are working for social media platforms, you need to work smarter instead of harder. Instead of creating fresh pieces of content all the time, you should consider what you already have and repurpose all those top-performing blog posts, reports, videos, and many more.
5 Ways To Repurpose Your Content Across Different Social Platforms
Repurposing content is an art. And if you think that you are definitely an artist of this space, you can always take help from all several tools. They are designed to help you with this section. You can download them for free from the RARBG.
You also can do that all by yourself.
For that, here are some ideas that you can use to boost your creativity and turn almost every type of content into engaging social media posts for different social media networks.
Way No. 1: Post Twitter Threads
You might not know that WordPress has launched an additional feature that allows you to automatically publish blog posts simultaneously as Twitter threads. You just need to make only 2 extra clicks for that.
It is like two-for-one content. In case you are not a fan of WordPress, you do not need java to use that, as simple copy-paste work along with some copyediting can make this option accessible for almost any social media platform.
Way No. 2: Cross-Post Your Live Stream
Do you know that you can extend the life of all your live stream events just by saving and adding them to your YouTube channels?
You also can share snippets to Twitter or trim clips for a particular Instagram post.
In case you are looking for some options for non-video posts, quotes and screenshots can actually work great. Let us tell you, the possibilities for repurposing live streams are actually endless. So, start to use them now.
Way No. 3: Make It A GIF
Do you have an animation or a video clip that you think might bring smiles to faces?
Why aren’t you turning it into a GIF?
There are several free tools available to convert an animation or video into a GIF. These are not only eye-catching but also a fun way to share content and information. This is indeed a great way to promote a piece of content.
These types of content also do not take time to go through. Your audience just needs to have a quick look to understand what you want to say.
Way No. 4: Ask A Question And Provide An Answer
You can repurpose the same question that you have used to spark comments at the end of your blog post or video. Twitter and Facebook Polls and LinkedIn Q&As are some great opportunities for you to engage your audience with those existing pieces of content.
With that, you also can release a new report that is on the way. Social media platforms are offering you several ways to repurpose content pieces. You just need to identify them and use them to engage your target audiences more.
Way No. 5: Turn A Webinar Into A Video
The educational blog post that you have made was successful in engaging a lot of audiences.
Can it be reformatted into a YouTube video or a LinkedIn love?
You should think of repurposing all those written content pieces into something that your target audience can watch and also listen to is not only easy but also likely to reel in followers who usually like webinar formats rather than long-form reading.
Now you know what you need to do to repurpose your content. So, start working on it and share them on your social media. Also, do not forget to track how they are performing and what your audiences have to say about them.