Retail businesses and clothing brands depend on the number of sales they make during the month. Whether you’re a beginner in the field or you’ve been on the market for some time, knowing how to attract customers and increase sales are the tricks you simply must have up your sleeve!
Since retail businesses have many competitors, these tricks and know-how are needed to distinguish you from the crowd and keep your brand up to date. So, what are some tips and tricks you need to implement to skyrocket sales and keep your business in the competition?
1. Build an effective marketing strategy
An effective and comprehensive marketing strategy is the foundation of every successful sales team. Different types of advertising have been around for a while, but creating a strategy that works is more than just following trends. You need to know your audience and your brand in depth to create a story that sells. How can you do that?
Besides mere online presence and traditional media advertising, you need to come up with an engaging strategy that will draw more customers to your website and store. Analyze your target audience and come up with promotions that appeal to them.
2. Promote loyalty
One way you can increase sales and draw people to your clothing business is by promoting loyalty. If you sell quality apparel, chances are your customers will return to your business. So, to keep that motivation high, implement strategies such as coupons and discounts that will reengage your buyers and draw new ones.
Consider introducing loyalty programs that have different perks for customers. For instance, you can give small gifts with each purchase over 50$ or encourage word of mouth by providing a discount for referrals. In the end, people are drawn to gifts, perks, and discounts when shopping.
3. Appeal to impulse buying
You’ve certainly bought items you didn’t need. An average person makes from 10 to 15 impulse buys a month! So, whether you run an online shop or an actual store (or both), ensure to trigger different senses that lead to impulse buying. What is the trick?
For instance, have your newest collection appear first once your customers enter the store. A sense of novelty is vital when shopping. On the other hand, smaller and cheaper items, like socks and accessories should be near the cash register to remind buyers they need them. Consider including limited offers, such as two for one that will draw more customers and generate more purchases.
4. Optimize stocking and sales
Having items in stock is vital if you plan on selling large quantities. However, stocking up can seriously backfire and lead to losses many smaller businesses can’t recover from! To prevent that from happening, you need to optimize your stocking and calculate the number of certain pieces needed for sale. How can that boost your sales?
Instead of offering already popular and widely worn fits, consider allowing a certain degree of customization that will draw more customers to your business. Print on demand clothing would be the best solution for businesses of all sizes that want to include their customers in the creation process and deliver high-quality items they will love!
5. Train your sales team
Your sales team isn’t there just to create a check and bag the items. Associates that you hire, whether they work online or in actual stores, need to have and obtain sales skills that will help them in their jobs. Even though hiring people with experience is a great start, you need a team that works well together, and sometimes it goes beyond the skills.
To create a sales team that sells, you need to train your team and work on their skills. Firstly, identify why your sales team may be unproductive and conduct training based on their needs. Focus on skills like upselling and cross-selling that will generate more revenue and leave an impression of expertise and knowledge.
6. Collect feedback and recommendations
The modern business model implies a customer-centric approach in which customers’ satisfaction and impression of your business matter the most. Even though your main goal is to sell as much as clothing items as possible, you need to focus on your customers and meet their needs to achieve that. How will you find out what they need?
Collect feedback and recommendations from your customers. Be active on social media, have a recommendation box at your store, or simply chat with your customers while they shop. You can also conduct a short survey and analyze the data that will help you improve your business and boost sales.
To achieve your final goal, you need to go through a series of different strategies and tricks until you determine what works for you. However, these 6 tricks will help you increase your sales without having to worry about the consequences. Try them out and see for yourself!