Customer relationship management (CRM) refers to all processes, techniques, or technologies deployed by a company to maintain a good relationship with its customers. Small Business needs a CRM to effectively cope with an increased number of tasks and free employees from unnecessary workload.
A good Customer Relationship Management software will:
- Help the company to focus on its relationship with its customers, colleagues, and suppliers
- Makes the customers feel valued and appreciated
- Help acquire new customers as well as retaining the existing ones
- Help a company to manage external relationships
- Provides an easy way to access customers data
- It is a good marketing tool
The biggest challenge is to choose the best Customer Relationship Management (CRM) to use among the many available in the market. The following are the most popular in the market:
1. Katra CRM
It is a cloud-based Customer Relationship Management created to help small and large businesses to create and manage online marketing platforms. It offers exciting services and features such as
- Website creation
- Payment processing
- Helpdesk services and
- Fast servers make it fast to load heavy websites.
Katra offers different pricing plans based on user subscriptions. They include:
- Starter plans which go for $99 per month
- Katra silver plan for $199 monthly
- Gold plan for $299 per month and Platinum plan which goes for $499 per month.
Katra is integrated with different payment providers like PayPal, Authorize.net, Braintree, and Stripe.
2. HubSpot CRM
It is all in one CRM that incorporates sales, marketing, and customer services. Its main features include inbound and outbound marketing, email tracking, sales automation, lead and contact management. It enables businesses to track interactions with customers through social media and emails. You can use the Social Stats Checker of SEO Tools Centre to check the strength of a social media profile as well.
It integrates well with other third-party Customer Relationship Management software such as Zoho CRM, Sugar CRM, etc. HubSpot offers one of the best free plans and includes access to all HubSpot sales, contact, and marketing tools. Using the free plan, one can be able to create more than 1,000,000 contacts. Besides the free plan, users can also subscribe to a $50.00 monthly plan with more advanced features.
3. Monday CRM
It is one of the simplest and easy to set up and use CRM. It synchronizes data in one location, making it easier to manage customer’s data. It is very flexible with drag and drops features/tools for customizing templates. Other features include a free invoice template, real estate, and billing, lead management, customer tracking, marketing operations, and workflow automation.
Monday has five pricing strategies based on the number of users and tasks involved. They include:
- Individual who is free and suitable for personal use
- Basic for $24 monthly suited for three users
- The standard of $30 a month is one of the most popular since it contains essential tasks and is economical.
- Pro has a storage of 100GB and contains advanced features. Users need to pay $48 per month for pro services.
- Monday Enterprise is the most expensive package and the best if one wants to enjoy all features.
4. Insightly CRM
It is one of the best standalone CRM for small businesses. It has a friendly user interface that is easy to use. One of its standout features is project management capabilities. Despite not having the breadth of custom reports and dashboards like other CRM, it can still meet the need of small businesses with fewer deficiencies.
It has three tiers, plus tier, which starts at $29 per month billed annually, Professional tier, which costs $49 billed annually; and Enterprise, which costs $99 per month.
5. Pipedrive CRM
It is a highly rated and easy-to-use CRM with over 95,000 companies registered to it. It has automatic tracking for calls and emails and synchronizes schedules across all devices.
It has some great features like
- Mobile apps and integrations
- Insights and reports
- Privacy and security
Pipedrive offers the following monthly pricing plans;
- Essential plan for $12.50,
- Advanced plan for $24.90
- Professional plan $49.90
- Enterprise plan $99.00
6. ZOHO CRM
It is an online sales CRM that manages sales, marketing, and support. It is one of the best options for small-scaled businesses because of its ideal lower pricing plans. It has exciting apps like Zoho desk, Zoho flow, Zoho meetings, which makes interactions easier and better. It has great integration with telephone,
Zoho has a free plan and also a 15days free for all paid Zoho plans. Just like other CRMs, Zoho prices can increase when you opt for a monthly contract rather than paying annually.
7. Builderall CRM
It is among the most popular CRM with over 40 marketing tools. It is a website builder and digital marketing plan. You can work and organize tasks easily on one platform. It aims to help new entrepreneurs and small businesses. Its main features include:
- Website building
- Email marketing
- Social media
- Traffic and design
Buiderall has no free plan, and its interface may be hard to use due to the availability of many templates. Builderall pricing starts at $29.00 per month. You can review the other feature and pricing from the https://businessolution.org/builderall-pricing/.