Growth and Development of the Online Gambling Industry in Recent Years
Gambling activities were part of human life for many centuries, and there is no denying that it has been rapidly growing in the online world for decades. If you have been betting or playing online casino in CasinoRaja for a while now, you know that bookmakers strive to improve their services as much as possible every single day. To gain a considerable advantage over the competitors, companies employ different strategies, such as creating exciting welcome bonuses, and developing mobile apps for Android and iOs users, etc.
It’s not a secret that one of the best ways to make new customers stick to using the services of the same bookmaker without changing it is to pay attention to the trends and preferences of the people. For example, as an Indian fan of sports betting, you would expect bookmakers to have a good cricket betting section that covers a lot of different tournaments and leagues, as well as such popular games as Teen Patti and Andar Bahar in online casinos. It’s also vital for online casinos to add new trending games that have become popular among the gambling community.
But how can an international online casino know about the preferences of people on the other side of the world?
In this review, we will take a look at how Data Analytics makes the services of famous bookmakers better with each passing day.
Collection of Data
When opening websites you are almost always asked to give your permission to collect your data, and most of us readily give that permission. There is no need to worry about leakage of any of it, as bookmakers and online casinos implement the best cryptographic protocols to protect it. All those sly hackers that might, as you think, steal it, also have no way and no real purpose in doing so.
If you use legal and official online casinos with a proper license like the Curacao eGaming License, you should be aware that they are regulated by the government and therefore they collect track records and internet trails using legally available sources and methods. Right after creating your account at the online casino or a bookmaker you simultaneously agree to their terms&conditions, regulations, and rules. Among them, you can usually find something related to collecting some sort of data in order to provide better services.
All personal information such as location, age, gender, etc, are great tools for online casinos and bookmakers to adjust their services to better suit Indian bettors and gamblers.
Notably, the viable justification for collecting these data is to repurpose marketing campaigns and target them toward the right set of customers. Data help to determine popular games and also games that hinge towards extinctions. Having such valuable data gives any gaming and gambling services business a hint as to what games need more marketing and exposure than others.
Personalization of Gambling Opportunities
Apart from creating a fitting campaign to advertise the services of online casinos and bookmakers, data analytics are also very helpful when you want to create a gambling experience that is seemingly custom for each client. The online gambling industry clearly understands that the loyalty of its customers is exclusively dependent on their individual gaming experiences. Using big data analytics, they could confirm which one of their bonuses and promotions gets the most attention from, for example, Indian clients. Online casinos can also accurately state which game out of thousands on their website holds more attention and if it is pretty unique, they might communicate with famous game providers to add some similar games with different designs to their catalog.
The main goal that stands beside the usage of data analytics is to attract as many customers as possible by providing the best gambling experience. After many years of trial and error, it is now possible to make clients feel like they are using a well-known real-life casino that has everything they might need.
A great example of the personalization of gambling opportunities is the position of live games in the casino section. If you are a fan of poker games, after a few games you will first see them, and only then other games, such as roulette, baccarat, etc. Such a small thing sometimes says a lot about the professionalism of the online casino or a bookmaker.
Design Preferences of the Community
One of the most important things to new clients when visiting the website or mobile app of the online casino is the design. Nowadays, thanks to the rapid development of technology, design has become an art in and out of itself. It’s worth mentioning that designing a website or mobile app has become an amazingly popular job among developers that already have some experience in the field. The creation of an amazing and stunning website requires a variety of programming, visualization, and animation skills.
The use of good visual effects is no longer restricted to keeping players engaged and pleased. Gambling data details and engineering innovations help create a complex interactive game environment that makes it easier for new clients to understand what is going on on their screens. All kinds of data are used to obtain specific information about what clients want. With it, developers can, for example, adjust some things in the interface to better suit the users.
If you are not a newcomer to the world of online gambling, you know that a lot of bookmakers have practically the same website structure – just with a different design. That’s definitely not some coincidence but the result of analyzing data related to user behavior on the website. It wouldn’t be an exaggeration to say that almost all changes are the results of some data analytics.
Improvement of Deposit and Withdrawal Methods
There are many different ways to deposit and withdraw money from online casinos and bookmaking websites that are available for Indian clients. However, without a proper understanding of the desires of the community, it is impossible to provide it with the best services. That’s when data analytics comes into play. By collecting, processing, and using the information, online casinos can determine which deposit and withdrawal methods are the most popular among users and then focus on improving them. The data also helps to determine new methods of transactions that have enough potential and popularity to add to the list of available options.
It’s worth mentioning that data related to transactions of users is the most protected and secure one, as losing anything related to such operation will cause significant damage to any type of business and especially the online gambling industry. That leads us to another great use of data analytics in the world of betting and online gambling.
Anti-fraud Measures
Everyone is concerned about fairness and transparency at all points of the journey in the world of online gambling. That’s true for online casinos, bookmakers, and players. Everything, from actions and decisions to changes in odds and betting options in the sports world, is fast. The high speed of all these processes requires watertight security to allow players to enjoy fair gambling. All companies strive to prevent fraudulent activity and at the same time maintain a high level of customer satisfaction.
If you are familiar with bookmakers and online casinos you already know about one of the ways that Data can help everyone to avoid fraud. Companies with a proper license usually implement a KYC policy that requires new users to provide them with proof of identity and place of residence. There are a lot of different verification strategies that help detect suspicious accounts and allow companies to take action in advance. In addition, these strategies are used to prevent identity theft, which is widespread in the visual gaming world. There is also no reason to worry about misuse of personal data as those with a proper license are obliged to use player data within the law-allowed scope.
Payment fraud is also very common in online gambling. Fraudsters often create special bots to obtain the required payment details. Therefore, companies need to ensure maximum security for personal information about the activity and transactions made. One of the tools to help combat hackers is machine learning algorithms that work with huge amounts of data. Their application allows for quick identification of suspicious activity by comparing standard procedures with actions taken by the suspicious individual. With how huge the amount of data they can process, fraud detection is now much more automated and effective.
Contribution of the Customer Support Team
Another interesting source of data for online casinos and bookmakers is the Customer Support Team. There are thousands of people that reach out to them for help and answers to various questions. All information about inquiries and problems that have been found by the users is stored and then processed by the corresponding specialist to improve laking aspects of the services.
One of the results of data analytics is the FAQ section. When the number of people that have asked the same thing reaches a certain number it is generally better to add it to the page where everyone can easily find the answer, right? However, if you have been to new online casinos and bookmakers, you are aware that there is sometimes no FAQ page. One of the reasons for that might be the fact that there is just not enough data to determine what should be in it.
Another type of data that the Customer Support Teams provide their employers with its social media accounts that are of interest to the community. Although some bookmakers and online casinos simply create accounts on all popular platforms such as Facebook, Instagram, Telegram, Twitter, etc, it is still important to know what clients prefer when it comes to the means of communication.
Conclusion
Big data is the key element for casino and sports betting industries, especially for online casinos as it promotes various promising plans for enhancing businesses and the experience of players. The data has aided casinos in enhancing their performance along with boosting their customer experience.
In the case of the bigger online casinos, that hold access to massive amounts of internal data, breaking down and interpreting the results in real time becomes possible to prompt virtual gains. At the same time, the capacity to stay updated on the impact of alterations makes it possible for casinos to invest more time in targeting valuable resources.
Thanks to Data Analytics the Online Gambling Industry is becoming better almost every day. New games that just started gaining popularity are added to the catalogs almost instantly, and personalization of the gambling experience helps with getting as much as possible when you are keen on striking it big.
The times when it was considered bad to provide companies with any sort of information have already passed. After reading this article you might have already changed your opinion about all that “confirm that you agree to the collection of data” thing that you see almost on all websites. Don’t forget, however, that providing someone with your personal information is completely different from allowing companies to collect data on your activity on their platform. That’s why you should be careful and do your research when deciding to start betting or playing online casinos with a new bookmakers. You can either search the internet in order to find out about the public opinion about the online casino or visit websites like CasinoRaja, which specializes in reviewing companies in the online gambling industry.
