Search engine optimization has long been a best practice in digital marketing. SEO techniques are designed to help your web page rank higher in search engine results pages (SERPs). This increases your visibility to your target audience, drives organic traffic, and improves conversion rates. Search algorithms play a key role in improving rankings. This digital marketing tactic involves optimizing web pages, conducting keyword research, and earning high-authority backlinks. Search engines look at title tags, keywords, image tags, internal link structure, backlinks, site structure and design, and user behavior when determining your site’s SERPs.
Types of SEO
There are three main types of SEO that SEO experts use to increase search rankings. On-page SEO means optimizing all page content on each web page. This means optimizing blog posts, title tags, image alt-tags, and internal links. Google will look for keywords on your web pages that match search queries.
Off-page SEO is anything that happens off-site to help your marketing strategy. Off-page SEO strategies include the use of backlinks that direct to relevant external websites with a high Page Authority. Including high-authority backlinks causes Google to assign some of the external websites’ Page Authority to your website, increasing SERPs.
Technical SEO refers to anything technical done to improve search rankings. This includes site indexing to make it easier for bots to crawl and index your site. It also includes reducing image file sizes on each web page to improve load time. Another technical SEO practice is optimizing your website for mobile devices.
SEO and Digital Marketing
Increasing visibility to your target audience is an effective way to increase conversions. It’s not enough to design an attractive landing page and post high-quality content. Improving your SEO performance the right way is best done with the help of SEO experts. A digital marketing agency like LinkGraph can take your SEO strategy to the next level with its cutting-edge software and award-winning SEO services.
White-hat link-building campaigns help you build Domain Authority with high-quality content that attracts high site authority backlinks. Comprehensive on-site technical SEO services improve crawling, indexing, and keyword rankings for web pages. LinkGraph offers free audit services to determine the strength of your entire website’s SEO performance and determine the right services.
A managed campaign may be just what you need to achieve the best results. After reviewing your business goals, target audience, industry niche, and market landscape, SEO experts formulate a strategy specific to your brand and industry. Competitor analysis, keyword research, on-page content optimization, off-site link building, technical SEO, and automated reporting will help you maintain an edge over competitors and drive high-conversion, organic traffic to your site.
Why SEO Matters
Search engines use these marketing tactics to rank sites for each query entered. Without SEO, manipulating search results so that sites with the highest number of links or web pages consistently rank first would be easy. It keeps search results fair by reducing the ability to manipulate results. Users trust search engines to produce quality pieces of content with high relevance to target keywords and site authority. The higher your SERP ranking, the more clicks your landing page will get and the more organic traffic you’ll generate. SEO is a cost-effective, popular tool that can be executed even with a tight budget. SEO takes more time to create and implement a winning strategy than it does money, making it a great way to drive qualified traffic.
An SEO marketing strategy increases the number of visitors to your website via search engines. On-page strategies that use target keywords and off-page strategies that use high-site authority backlinks are examples of successful strategies. SEO helps users better find relevant information, and it helps businesses answer their audiences’ questions on search engines.
