To operate a corporate event planning business, you need corporate event planning clients.
The event planning business is in a growing demand for the last few years. The employment growth for all sorts of corporate event planning is highly expected to expand by 10.4% by 2026.
As you start your event planning business, it allows you to become independent and set your schedule.
If you start with a low team size, you will also be responsible for your sales & marketing efforts as you start building your prospect list.
Like any business, you should know how to get leads for your event planning business.
Know Your Audience
In case you are entirely not clear about what your target audience looks like, you could take a glance at your competitor’s website and check their portfolio to learn about the kind of brands they are working with presently or have worked with, in the past.
Conduct research on your past clients and identify the things they have in common. Then, with these details in your mind, it’s time to build a prospect list.
This is the stage where you might use different tactics to find the email addresses of your target audience. One of the approaches is using an email address extractor.
Lead Funnel Set up
Lead funnel is a series of steps you determine that you think your potential clients will take.
Your lead funnel can get complex when you consider different ways an individual can learn about your business. So, to simplify the process, you can focus your active sales efforts on one to three customer paths.
To establish a lead funnel, it might take a little trial and error in the beginning and then ensure that you are consistent with it to get new leads regularly.
Tap into Your Network
When you are ready to take on new projects, you should consider talking to everybody you know in-person & online. By letting them know about your availability, you get more corporate event planning clients.
Even if no one gets back to you right away, you never know who might remember your availability a month later and recommends you when the right opportunities pop up.
Utilize technology to its utmost potential
Technology has always taken advantage of the fact that it is able to completely revolutionize how business is conducted. Event planning is a high-profit industry but it comes at a high cost. To make arranging amazing events easier, you can utilize technology. Event planners prefer to use Online rental booking software these days which is increasingly popular for event planning. Having this software will allow you to enter in dates and times you’d like to book online. As long as you have your customer’s personal or contact info, rental software can find what you need in minutes and can save you a lot of money.
Cold Emailing
Outreaching emails, publishing posts in social media groups, and sharing helpful content that appeals to your target audience are all good practices to do daily. Every small step counts over a long time, so even if you send one email or tweet a link on Twitter every day, your business name will be displayed in front of your target audience’s eyeballs.
You need to make intelligent decisions with regards to your target audience & reach them on the platform they spend most of their time on.
Learn How to Market Yourself
Besides email newsletter campaigns and social media outreach, there is a lot you can execute to promote yourself and build your network as a corporate event planner.
Final Thoughts
So that was a glimpse of a few things you need to know to build a quality prospect list successfully. And with consistent efforts, you can sustain your careers for years to come.
