The Shopify ecommerce platform is a great way to start your online store. With the help of this blog post, you will learn how to optimize your Shopify website for SEO so that you can rank higher in search engine results pages (SERP). We have compiled some key points for you that are important when optimizing your site. You will also read more of what good optimization looks like on a website, including screenshots and step-by-step instructions.
SEO Tips For the SHOPIFY E-commerce Platform
Create meta titles with keywords in them
Ensure to include your most important keywords in the meta title, as this is one of the first things people will see when looking at search engine results. A good example would be “SEO Company | SEO Services.”
Use keywords throughout the content
You want to make sure you use your keywords frequently throughout all forms of site content. Besides using it in headlines and titles, try placing them next to related words for context clues (for example: “search engine optimization”). This will help understand what an article is about without having to read any further into the post itself.
Using keywords modifies existing text on a page so that Google’s indexing bots can easily identify relevant information from unrelated information within a website body copy.
Use keywords in images
You want to make sure you use your keyword when naming all of the images that are uploaded. You can do this by right-clicking on an image and then clicking “properties,” where there is a field for name. Try using relevant words with spaces removed, so it is easier for Google’s indexing bots to understand what they represent (for example, SEO Company Image). This will help Google identify any pictures or graphics related to your business quickly.
Using descriptive names will help search engines find these images and give users insight into what type of content they might expect if clicked upon in SERPs. These tags need to be used carefully, though, because of the over-tagging result in penalties from Google.
You want to make sure you are using keywords in the alt-text of images as well, which is an additional way for search engines to find relevant content on your website. This is also a good place to use variations or synonyms of your keyword if it is too repetitive throughout all other forms of SEO copywriting.
Use high-quality images
It is important that all images are between 100kb and 150 kb in size, which will enable them to load much faster. This can be done by either resizing an existing image or using a service like TinyPNG (which reduces the file size of any picture without losing quality).
If you purchase stock photos from websites such as iStockPhoto, make sure they include relevant keywords in their filenames, so search engines know what it is within your site’s context. For example, if someone were looking for a “dog” but saw one on your website called “animal,” this would not help give insight into whether or not this photo should represent your company’s business accurately.
Link back to pages with similar content
When linking out to other websites from your own, make sure to link back to pages with similar content. This will help give Google an idea of what type of information can be found on your site and provide additional sources for users who may want to continue researching these topics and find more relevant results.
Avoid duplicate content
You will want to avoid publishing the same piece of text multiple times throughout a single page or even across different web pages because this could result in penalties from Google (also known as “duplicate content”). If you need to add something elsewhere, such as linking out, consider doing so by using HTML instead, which is much easier than writing it multiple times. Make sure all images are used once too!
Optimize site structure
As your site grows, you will want to make sure that all pages are organized in a way that makes sense. This includes the navigation menu items, blog posts and content inside of them, etc. Think about how someone would use the website from top-down or left to right when possible because this should be intuitive for users who are just discovering these new pages themselves.
We hope this helped explain how important it is to keep SEO best practices in mind while creating content on Shopify websites.
