Videos are essential for brands because they help convey crucial information, promote upcoming products or services, keep customers engaged on social media platforms, grab prospects’ attention, increase brand presence, etc. Plus, the popularity of short videos like Instagram reels, YouTube shorts, etc., has risen more than ever, making it crucial to post high-quality videos.
Here, we see two options a brand can opt for: ‘Hire experienced video developers to build a team and ‘Outsource the video editing process.
We recommend the second option because it saves you a significant amount of money, lets you leverage experts’ skills, enjoy timely deliveries, and much more.
However, if you are not sure whether you should explore the outsourcing option or not, check out the following tips:
- Pay as per your video requirements
Before looking for outsourcing companies, you must understand how many videos you need in a week or month. You can discuss pricing based on the pay-per-video model if you don’t need many videos. It will save ample money and delight you with high-quality videos.
Here, we would like to clarify one thing: you should also focus on the types of videos. The reason being is that time and effort vary according to different kinds of videos.
Here are a few types of videos:
- Social media video
- Product explainer video
- Company overview video
- Tutorial video
- Educational video
Once you are clear about your video requirements, outsource video editing services.
- Define the delivery period
Editing videos has always been time-consuming because you must check every tiny detail for the perfect output. Of course, you do not want to wait for weeks to get a video for publishing.
To grab the attention of the social media audience, you should be consistent with your publishing time. For the same, you should discuss the delivery period thoroughly.
Please keep one thing in mind video editing is creative work. Therefore it is possible that you may not like the output in one go. For example, you may want different colors for captions, better animation timing, or anything else. So, it is wise to keep a buffer time for reediting. It will help you post awesome videos and get a bang for each invested buck.
Also, decide who is going to review the delivered videos. Having a dedicated person to check videos is important because if you delay things on your end, you are likely to share your opinions late. Consequently, you won’t get the delivery of videos at the right time.
Posting 2 to 3 videos is enough in a week, so make the timetable accordingly. Once done, go for real estate video editing services or your business needs.
- Finalize your budget
A clear budget is crucial to enjoying better ROWE (return on investment). It’s a no-brainer that if you have no issues related to funding, you can hire the best in the market and get quick results.
On the other hand, if you have a tight budget, finding the right partner to offer you outstanding services at a nominal rate is significant. For the same, you have to do a lot of research on the internet to create a list of potential partners.
Once the list is ready, check the reviews to understand the experience of their past and current customers. It will help you narrow down the list. When you are left with 3 or 4 options, check what offer your potential partner is giving you for getting video editing services and how many years of experience it has.
Initially, you may find the search for the right partner discouraging, but it will surely be worth each penny later. We don’t recommend going out of the budget because compromising you’re your core business activities for perfectly edited videos does not make sense.
Outsourcing is not a new option for businesses; MNCs have been leveraging it for many years. However, some new business owners hesitate to take benefit of outsourcing due to some myths. It is essential to understand that nothing is perfect in this world; leave your fears behind and embrace the change.
With the help of this blog, we tried to give you some solid reasons to choose to outsource over running operations in-house. We hope you have understood everything we tried to explain and will take the best course of action for your business.