As you begin to make your way in the world of digital marketing, there are certain aspects of your business that will need to be prioritized. Among these is making sure that your website has not only the right design and structure but also optimization for search engines like Google. Search engine optimization (SEO) is designed to put your content in front of potential customers who are searching for a product or service like yours.
It also helps to bring more traffic to your site and drive conversions, particularly when it comes to local search optimization services in Singapore.
So what kind of things should you look out for in an SEO audit in Singapore? Here’s a list of some things that you may want to consider.
1) On-page SEO
On-page SEO is very much about making sure your site is well optimized and structured for search engines. This means that you should have a well-written meta title, meta description, keyword focus, and H1 tags throughout the site. Other things to be aware of are alt text for photos, page load speed, and URL redirects.
2) Off-page SEO
Off-page SEO is about building links to your site that will pass through relevant, credible, and trustworthy websites with a similar user base. This means that the anchor text of these incoming links should contain keywords and phrases that you want to rank for on search engine results pages (SERPs). While you should focus on getting high-quality links to your site, watch out for unnatural or suspicious links.
3) Social media channels
Social media channels like Facebook and Twitter are great venues for sharing interesting content with your followers. They can also help to drive traffic to your site if done right. Make sure that you’re active on these channels and keep your followers engaged. Most of all, be sure to hashtag keywords throughout your posts so that they can appear for relevant searches.
4) Mobile friendly website
Like it or not, mobile browsing is becoming more and more popular every day. This means that your site needs to look good both on desktop computers as well as mobile devices. If your website isn’t mobile-friendly, you could lose out on a lot of potential business because people are unlikely to navigate away from the SERPs just to check out your site.
5) Keyword research
The other important aspect of SEO is keyword research. Long gone are the days when it was acceptable to just target one or two keywords. Using relevant keywords in your domain, URL, title tag, meta description, and content is important because it tells the search engines what you’re all about. It also helps to make sure that you rank for terms relevant to your business so that you can connect with the right audience.
While there are many other things you will want to look for in an SEO audit in Singapore, these are some of the main factors that you should definitely consider. If you want your site to stand out from the competition, it pays to invest in good quality SEO services.