Many people are discovering their desire to be in or on the water, especially when exploring a new exotic destination. Whether engaging in activities or tours, they want the best options and package deals, from boating, rafting, scuba diving and sailing trips. Water sports, boat tours, and rentals are popular options for tourists and locals in any location. Here you will find some excellent tips to help you make sure your business offerings are even more appealing to potential customers.
Take Advantage of Social Media
Modern travelers, with rare exceptions, want their smartphones and laptops readily available at all times. They want them to be accessible from wherever they are so they can share their experiences with others. You can provide free Wi-Fi access to enable your customers to share their water experiences on social media. The greatest moments are those right after an exciting excursion when patrons are buzzing from the adrenaline. Your customers can post fun pictures on their social media pages providing free advertising for you.
Provide Boat and Water Sports Equipment Rentals
For your organization to continue its success, it is essential to provide options for your customers when they book tours or rent equipment. For example, your customers will appreciate your multiple choices if you have a sound dive retail pos system. It allows a real-time connection with your guides or your tourist office. Your shop and website can simultaneously display boats and equipment with up-to-date availability, showing how many stand-up boards or rowing boats you have available. Potential customers can easily see the available tours and time slots they can book.
Offer Package Deals
A unique and personalized marketing approach can differentiate your company from competitors and address your target audience. Examples are offering underwater photography or state-of-the-art diving gear. You can provide extra options for more experienced customers to uncover something new, like a secret surf spot or a new bay. A great way to augment your inventory is by partnering with other providers in the area and combining travel packages. You can upsell a scuba excursion to tourists staying in a nearby hotel.
Provide Foreign and Domestic Sailing Courses
Offering boat driver courses is an excellent way to attract customers interested in chartering one of your boats without a guide. Depending on the vessel’s classification and type of water, different varieties of licenses are required. Domestic permissions may allow the operator to sail small boats and large yachts, but the rules differ for running through open waters. You can offer these courses on your website if you are a foreign or domestic ocean driver’s license trainer.
Organize Hands-On Sailing Trips
Everyone is part of the crew on a sailing trip, no matter how proficient or novice they are. These trips will make your customers enjoy a fantastic experience and feel like they are getting their money’s worth. Sports sailing or fleet racing are great options for sailing trips. It will encourage your guests to learn to operate as a team and to be accountable for each other. A skipper with experience can assist you in this endeavor.
Be Aware of Weather and Group Skill Levels
A trained eye on weather conditions and the safety of your customers will help you build your reputation and attract more business. Understanding the skill level between novices and advanced participants is crucial during activities such as canoeing or rafting. You will need group-oriented guides who can react appropriately in various circumstances. Weather can affect water sports, so rafting and sailing trips sometimes cannot be undertaken. Checking the sky with an experienced eye or using a reputable weather reporting station allows you and your staff to make informed decisions.
Operating a successful dive shop can be rewarding. It is a chance to meet people from all over the globe and teach them a skill or give them an experience they will keep for the rest of their lives. Using these helpful tips will ensure you increase your revenue along the way.