Some believe that having a little basic knowledge of computing, knowing how to run Instagram or Facebook is all that constitutes digital marketing. Well, this kind of thinking is skewed and it’s one of the reasons why we have so many myths about digital marketing.
Digital marketing refers to several actions, concepts, and strategies employed with the sole purpose of advertising your business in the online sphere. It’s all about positioning your business in such a way that it stands out from your competitors in the online world. Unfortunately, so many people have misconceptions about digital marketing. It is for this reason that we thought it proper to try and demystify some of the common myths of digital marketing.
Myth 1: Digital Marketing is a Preserve of Big Businesses
This common misconception has led many small and medium enterprises to give digital marketing a wide berth. They believe that digital marketing is for mega businesses with deep pockets. Well, this is a fallacy.
The truth of the matter is all businesses whether big or small need digital marketing to spur them to grow. You don’t need a huge budget to start seeing the benefits of digital marketing. You can have a sizable budget for your SME and start enjoying the benefits that come with digital marketing.
Myth 2: Creating a Website for Your Business is Enough to Market It
I can see why this myth is popular. Many businesses believe that creating and having a business website is enough. It gives your business a presence online. They believe, wrongly so, that having a mere website is proper marketing.
Well, the challenge is in your website being found. Without proper digital marketing strategies such as proper SEO, pay-per-click (PPC) advertising, and quality content creation, your website will be buried deep in the web making it impossible for your potential customers to find you. A website is not enough. If you don’t promote it, you can rest assured it won’t be found easily online by your prospective customers.
Myth 3: Your Competitors Aren’t Doing Digital Marketing
It is easy to sit back, relax, and stay in your comfort zone. After all, if your competitors aren’t doing digital marketing, why bother? That’s where you go wrong. If your competitors aren’t doing digital marketing, this is the perfect opportunity for you to stay ahead of the pack and achieve a competitive edge. Not only will your business brand be found easily but you will also be able to reach more customers and increase sales!
Myth 4: Having Just One Social Media Profile Will Do The Trick
I hate to burst your bubble but this is not enough. Arguing that having a Facebook business page will do the trick is not enough. The goal is to reach a wider audience. Your customers have different tastes and preferences as regards social media platforms.
They cannot be found on one social media platform. As such, to reach a wider audience, you need to be active on several social media platforms such as YouTube, LinkedIn, Twitter, and Instagram, to mention a few. The aim is to reach a wider audience and therefore having more than one social media account gives you an edge.
To sum it up, you are doing your business a great disservice if you think that digital marketing is a waste of time and resources. We are living in a competitive world and as a business owner, you need to be constantly evolving and adopting prudent digital marketing strategies. Need help with digital marketing? Wild will help you craft potent digital marketing strategies for your business that will make it stay ahead of the competition. If you can easily be found online, you increase brand exposure and inadvertently, sales!