Instagram is one of the most powerful sources of customer traffic for businesses. The success of social media promotion is becoming a key challenge for many online entrepreneurs. One of the most common problems with Instagram promotion is low posts reach. That is why working with the smart feed algorithm is an important skill. This article will reveal ways to make your content visible for the largest number of your subscribers and periodically get into recommendations collecting free audience traffic.
How do Instagram algorithms work?
Instagram algorithms are based on artificial intelligence and seek to make people in the feed see only the most interesting and relevant content. Thus, Instagram keeps the audience and strives for people to spend as much time as possible because this directly affects the income of the social network. People do not see all the publications of the accounts to which they are subscribed, but only the most interesting in the opinion of Instagram. As a result, we get a direct dependence on how much our posts are liked by the smart feed on Instagram and how many people will eventually view them.
The task is to make sure that the content meets all the requirements of Instagram and that it is considered the most interesting.
How to increase the reach of Instagram posts?
The smart feed algorithm takes into account multiple parameters.
The first one is social signals. This is any activity within the framework of Instagram: likes, comments, saving posts. The more activity on your account exists, the more people your content will be shown for. The most important type of activity for Instagram algorithms is savings. In addition to influencing the posts’ reach, they create social proof. Therefore, to increase the trust and authority of your account, you can instantly buy real Instagram followers, savings, likes, comments. Besides, work on community management and involve your audience. Communicate with people by asking questions and calling for a target action.
The second factor is the time of fixing the subscriber’s attention on the post, the time of viewing the text and video. It is important to generate useful content, then the publications will hold attention. Use storytelling, structure the content well, announce the continuation of a certain theme in future posts.
The next factor is involvement, the percentage of the audience paying attention to your publications. To increase this metric, create selling headlines and qualitative visual content. In the case of video format, use the right light and good processing.
Instagram algorithms understand the thematic direction of your posts. Periodically, you need to vary themes and go beyond the main one to get more reach.
Use targeted advertisements. Thus, you generate social activity in advertising posts, which will increase the reach of the audience as a whole.
Finally, to bring your account to a qualitatively new level, you need to adhere to the following recommendations: create usefulness in the content, buy Instagram followers, widen the range of related topics, involve your audience with calls to action and other triggers. By working according to the rules of the social network, your account will become competitive.