Maintaining a business online is not a walk in the park. Most business managers report their frustrations with an online business. There is a lot of modern business information that managers have to update themselves with to break even. Starting a website is the basic thing every business considering going online should consider. However, the work continues beyond that. They also need the right web design and work progressively to maintain the website. The web design determines the responsiveness of the site to the user. The user experience is key as it influences customer attraction and satisfaction.
However, the web content uploaded to the site is equally important. Blogs have become very popular ways of engaging readers and users online. Many business managers are investing in blogs that touch on personal lifestyles and other areas of the readers. Additionally, blogs can be written on areas related to the type of products the site sells. For instance, an electronic hip would develop blogs on maintaining the correct use of electronics. However, other lifestyle and cultural issues can catch the readers’ eyes. The idea of blogs is to attract people online to the site and even influence the ranking in search engines.
Moreover, podcasts are also becoming a popular method of engaging users and visitors online. Unlike blogs, podcasts are voice recordings in the form of video or animated records that visitors can listen to. Many people listen to podcasts while doing other work, like workouts or house chores. The podcast can be a strong instrument of attraction; many people reading blogs would not find reading the pieces and would rather scroll down to areas they need to read in the blog. However, as a podcast is listened to when the listeners have enough time, they can pay enough attention to the recordings and get the message better than blogs. Therefore, a podcast can better communicate the message to the listeners than a blog or any other way of engaging visitors online.
Jezweb is a technology company that has been giving businesses tech solutions for many years. The company offers a wide range of services, including website development and maintenance. Jezweb helps clients evaluate if their website would do better with blogs or podcasts. Jezweb emphasizes the importance of podcasts to blogs and many other customer engagement methods. In their review, Jezweb emphasizes that podcasts can better be built the brand than anything else. When listeners are attracted to and subscribe to the website blogs, they will associate the podcast with the brand or the company where the podcast is found. Therefore, the recording speaks the company’s brand message into the listeners’ hearts. They can make better loyal customers as the message listened to is better retained than read. Therefore, every time the listeners listen to the message in the podcast, the company picture always comes to mind.
Additionally, a podcast can create an online community of listeners who are potential customers. The listeners can interact and share their experiences with the messages in the podcast. In practical examples, podcasts bring together like-minded people with common interests in business products. It becomes easier for sellers of the products to market their podcasts with an already-established online community. Jezweb helps companies understand and develop the right podcast for their websites. The company helps clients with the recordings to ensure that the podcast is high quality. There are many balances to be checked with voicing and the rest of the factors. Therefore, Jezweb walks the clients through developing winning podcasts for their websites.
